Grain To Grape Logo

Creating Wine Legends

Making your wine category thrive…

💪🏽Increase wine list profitability & average spend.

💪🏽Motivate your team to sell better wine more often.

💪🏽Enhance your customer service & experience.

Modern wine training & consulting that creates wine legends within your business. We make your team’s wine confident, increase their knowledge, improve customer happiness and grow your profits.

So here's the problem...

Wine consumption is in decline

You’ve probably heard of the drinking less but drinking better trend, right? Well it’s true, pre Covid-19 saw a year-on-year decline amongst guests visiting the on-trade. Guests are drinking less but with the right approach from your team they will drink better


Re-training your team & training a new generation of hospitality staff post-pandemic and Brexit.

Tracking your training

Ensuring progress and retention and keeping the educational relationship going between your customers and your producers.

Let’s get your best wines onto the table

How many times have you sat through a boring wine training session? It’s called ‘obligatory’ wine training…

We make sure that your team is happy, knowledgeable and engaged when it comes to talking about wine.

Our modern, e-learning & training solutions will make your team ‘wine confident’ & enhance guest experience.

No more red trousers & tweed please.

This is real training for real people.

Here’s what other legends said…

Harry’s approach is first class- engaging with fantastic ongoing support. Our teams learnt how to recommend & sell our premium wines whilst meeting guest expectations. We have already started to see some impressive results. I highly recommend Grain to Grape”

– David Booth, Head of Operations, Tapas Revolution

Harry’s methods ensured that we saw growth in average spend in a declining market by leveraging the engagement of the people that really matter- the teams

– Simon Potts, Managing Director, The Alchemist

Harry has been recognised not only for his excellent communication, but for his groundbreaking Grain to Grape project

– Martin Williams, CEO, Gaucho & M Restuarants

Harry’s relaxed, engaging approach to wine training is unlike anyone else in the trade. He not only gives staff the knowledge they need, but the confidence to talk about wine to guests. Most importantly he has put the team in a position to upsell our best wines to customers & maximise guest experience

– Jason Myers, Co-Founder of Red Lion Holdings, Splendid Management Services, Above & Beyond Hospitality

Often people don’t know where to start when it comes to the world of wine. It can be overwhelming, however Harry is so great at breaking down the basics and making wine accessible to all. He has great knowledge and I’ve really enjoyed working with him on various projects

– Ethan Boroian, Champagne Ambassador, Moet Hennessy

Grain to Grape is Harry’s brainchild. Simple, yet very much needed. It’s perfectly crafted & delivered with his signature enthusiasm & true desire to educate”

– Chris Dennis, Beverage Director, Heads + Tails, Consultant

What we do


Research & Insights

Sales Mix Analysis

Wine List Curation & Buying

Supply Chain Liaison

Legendary Wine Training