WHY FOCUS ON LOCAL WINE? COMING OFF THE BACK FO THE PANDEMIC
Official: US wine drinkers increase affinity toward Californian wine during pandemic.
WHY THE CONSUMER FOCUS ON FAMILIAR WINES NOW PRESENTS OUR WINE LISTS WITH OPPORTUNITY
How we need to focus on lesser known regions to get our customers excited again
HOW WINE HAS HAD A ‘GOOD’ PANDEMIC
Why the wine game has enjoyed a ‘good’ pandemic in the off-trade off the back of the trauma mindset.
HOW & WHY WE NEED TO MAKE THE GUEST COMFORTABLE
How asking, listening & connecting with your guests put them in a comfortable state & leads to a more profitable service.
HOW TO ENHANCE WINE SERVICE THROUGH A TEAM OF PROBLEM SOLVERS
How acting as a part time problem solver, can lead to becoming a full-time legend on the floor.
SHUT-UP & LISTEN: HOW ‘PRESENTING’ WINE TO CUSTOMERS CAN GO WRONG
Building a solid rapport with customers starts with the ability to listen to what they like, and then make sure your team is well placed to offer the right suggestions.
WHY HAVING STAFF WHO UNDERSTAND YOUR WINE LIST IS VITAL TO GUEST RETENTION & PROFITABILITY
Overall, having a load of awesome, quirky and esoteric wine on your list is fun. But in reality, it isn’t even half of the battle. Getting guests through our doors and maximising their experience is so important after the effects of 2020. A great wine list will go some way to getting bums on seats, […]
SAME SAME BUT DIFFERENT: HOW FAMILIARITY WITH ORIGINALITY WILL IMPROVE WINE LIST PROFITABILITY & GUEST HAPPINESS
Why listing less ‘traditional’ wine with a more familiar style will improve your wine list profitability.
WHY WINE LIST DIVERSITY IS THE KEY TO PROFITABILITY
How your wine list diversity will play a crucial role in getting more customers in the new normal. Like a good wine, a profitable wine list needs to show balance. Engineering a wine list with bins that tick the box for 100% of your customers is not an easy thing to. My latest article with […]
KNOWING YOUR AUDIENCE: ENTHUSIASTIC MIRANDA
We continue profiling our audiences in hospitality in this post with Miranda. Make sure that your team is well trained to get the most out of this customer, the opportunity for the upsell is real… Enthusiastic Miranda Miranda drinks all sorts. She probably starts off with a G&T or a cocktail before moving into the […]
KNOWING YOUR AUDIENCE: MODERATORS MEL & MIKE
The final demographic that we all need to be super tuned in with are the moderators of this world. There is great opportunity here to bring new people into the wine category and grow average spends through excellent customer service and a good upselling strategy. Mel and Mike are the moderators of this world. Pretty […]
KNOWING YOUR AUDIENCE: RYAN THE REVELLER
Understanding the different types of people that walk through your doors in hospitality is crucial to having a thriving wine category. Here is one demographic that you need to be making the most out of with a great wine list and staff training. Whether we like him or not, we all need a bit of […]
THE ONLY WAY TO HAVE A THRIVING WINE BUSINESS
After covering two potential approaches to beating volume and consumption decline in the UK, and realising neither are sustainable, here is the answer to having a thriving, not surviving wine list… By now I hope it is clear. The only way to maintain a thriving wine category in the modern day is to sell better […]
Another potential solution for beating wine consumption decline…
The wine volume decline is no joke. If nothing is done about this by operators then eventually, the profitability of your wine list will keep on sliding. We have covered why cutting costs is a dangerous game and ultimately, not really feasible. So now let’s talk about another potential solution that some people might go […]
One possible solution to combating wine consumption decline in the on trade…
There are a couple of ways that operators can look to fight against what has been a volume drop in wine consumption, here is one… Cutting costs: a dangerous game. For some operators it feels like the most natural route to take in a climate where consumption is dropping. Pent up demand post lockdown will […]
THE IMPORTANCE OF STAFF COMMUNICATION- BENEFIT #1: THE STAFF
My article with The Buyer last week suggests that the more you keep in touch with your staff through lockdown, the happier they are. And happy staff means a happy customer. It’s encouraging to see that 65% of business leaders have touched base with Furloughed staff at least on a weekly basis (source: CGA Vodcast), […]
THE IMPORTANCE OF STAFF COMMUNICATION- BENEFIT #2: THE CUSTOMER
Motivating training and frequent communication with hospitality teams through lockdown carries a three-pronged benefit. This week’s roundup focuses on the customer. Keeping your team engaged through the lockdown will be central to making sure that they are delivering a first-class experience for your customers who can’t wait for some service! We should remember that many […]
WHAT WILL GRAIN TO GRAPE TEACH MY TEAM?
So what is all of this magical training content about? The launching platform will be complete with two modules. But we are hoping to grow by two more modules a year, so watch this space. Module 1: Wine Confidence Confidence trumps knowledge when it comes to service with guests. People buy from people, so module […]
WHO CAN BENEFIT THE MOST FROM GRAIN TO GRAPE?
Anybody with a wine list who doesn’t have a sommelier! Feeding off from my latest Q&A session with The Buyer, let’s talk about who can benefit the most from Grain to Grape’s modern wine training… If you sell wine, then the chances are that there is a bit of room for growing your average spends. […]
THE INSPIRATION BEHIND GRAIN TO GRAPE
“Wine training that increases average spend & has direct impact on bottom line” Big thanks to The Chief, Richard Siddle at The Buyer for my latest Q&A session, read the full article here The wine training landscape in the UK and beyond is set to change. New mindsets will see reduced travel and the increase […]
THE IMPORTANCE OF STAFF COMMUNICATION- BENEFIT #3: THE BUSINESS
The final benefit of frequent lines of communication with your team is that of your business. We have outlined the gains for staff and customers (check the blog if you missed). But in order for both to have a place to work and visit respectively, business needs to be as sustainable as possible and hit […]
The Importance of Staff Engagement Through Lockdown
The latest Business Confidence Survey report from CGA outlines the results from a pool of 121 business leaders, from CEO’s and MD’s, to board level and ‘other senior management’. Without delving too far into the doom and gloom of confidence-knocking stats, there are some silver linings and trends coming out of this that many operators […]