WHY HAVING STAFF WHO UNDERSTAND YOUR WINE LIST IS VITAL TO GUEST RETENTION & PROFITABILITY

Overall, having a load of awesome, quirky and esoteric wine on your list is fun. But in reality, it isn’t even half of the battle. 

Getting guests through our doors and maximising their experience is so important after the effects of 2020. A great wine list will go some way to getting bums on seats, but a team of legends who can sell them is way more effective and investing in the team is so important. 

As always, there are two halves to listing a wine:

  1. Get the right wine on the list, at the right price, in the right place for the customer, your customer
  2. Get the team behind the wine. 

You can’t do one without the other. Well, you can, but not with any real success. 

I can’t say it enough, the only way that your team can successfully execute your wine list, is if they have tried the wines and they have been given the chance to form their own opinions about those listings. 

They don’t need to be knowledgeable; they just need to be confident. Wine confidence only takes a smidgen of knowledge. Wine training is about flicking switches with your team. Work on some basic wine confidence training, and you will soon see which lights turn on. If the lights do switch on, then it’s time to nurture that. If they don’t, then at least they will be confident, and confidence sells. 

For more information about how to make your team Wine Confident, drop me a line…

Cheers, 

Harry Crowther

Founder & Legend